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Whether you are in the market to sell a good or service, there are
many avenues to reach people directly or indirectly, through the use of
advertising, and public relations.
Advertising
Many people think advertising is having your own television
commercial, something you pay big bucks to do. However, that
is only one type of advertising, and you can find affordable advertising
if you let our team work for you.
Examples of today's advertising medium:
- Newspaper/Magazines/Trade
Publication ads
- Restaurant menus,
table tents, and signage
- Television
commercials
- Radio commercials and
jingles
- Billboards, stationary
or moving
- Website ads
- Bus Stop Shelters and
Benches
- Race Car graphics
- Gas Station Nozzles,
Golf Carts, Dry Cleaning bags
- Even your forehead
Advertising is a paid for, public promotion of your goods or
services.
Last year, this guy sold space on his forehead to the highest
bidder on eBay. There are conflicting reports on how much the
winning bid actually was, but on his website, Andrew Fischer states he
earned over $50,000. For 30 days he would walk around, and be a moving
billboard, for a companies product. Not a bad method of creative
advertising.
Another creative form of advertising was done overseas by an individual
who divided his website up into tiny little ads, his ingenuity brought
him a cool $1,000,000, and numerous job offers.
We work with companies like yours to put your message out whether you
want to use traditional, or non-traditional avenues to reach people.
Public Relations
To ensure your company's
position remains favorable, efforts are done to speak about your company
events, new product releases, updates, accolades, and any other
information that is intended to shine a favorable spotlight on your
company.
Store openings, press releases, news conferences and networking
opportunities with professional entities in the community in which you
operate are great examples of public relations.
Some basic (101) things to
consider:
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Where are some
traditional areas where you would like to advertise? |
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How many people
do you want to reach? within what time frame? |
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Do you know what
is the public perception of your company? |
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How do you go
about protecting your company, and its employees? |
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What would it
cost you, if your company could not overcome bad press? |
Bottom Line
Great advertising brings public attention to you, and
even better public relations keeps the attention favorable!
Let marComm101's team generate and deliver
positive messages about you, and your company to various audiences.
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