What is identity?
Identity is what separates you from
someone else. It is a set
of characteristics that defines your individuality with the main goal of
being definitively recognizable, or known in the marketplace.
Branding is taking ownership of your identity through the use of symbols, marks, logos, name, word, color, sentence or a combination of these and protecting it through whatever means necessary. The end goal of branding is a positive reception in a target market, or simply, building equity with the consumers through your efforts which leads to a continued purchase of your message, good, or service.
A logo is the graphical symbol, marks, and name used for easy and definite recognition.
Some basic (101) things to consider: